GENERAL19 Oct 2026
Raymond's Ethnix takes wedding wear to Lakme Fashion Week
Ethnix by Raymond closed Lakme Fashion Week in New Delhi with a Wedding Stories collection, using cricketer Suryakumar Yadav as showstopper. The runway show is a commercial push before the peak festive and wedding shopping season. It targets shoppers buying readymade groomswear and festive ethnic wear. Raymond's marketing chief says couture feeds mainstream ethnic wear, and the brand wants buyers to see designer pieces at accessible prices.
Key Statutory Highlights
- Ethnix by Raymond presented its Wedding Stories collection at the Taj Palace in New Delhi, closing the final day of Lakme Fashion Week.
- Raymond picked cricketer Suryakumar Yadav as showstopper to bring a fresher, younger face to the Ethnix brand.
- Raymond's Kalpana Singh says men have become more experimental and now wear ethnic wear outside the wedding season too.
Actionable Advice for Taxpayers / Founders:Watch the festive and wedding shopping season, the selling window this show was built for, and the retail expansion Raymond says it has planned for Ethnix.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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