GENERAL19 Oct 2026
PhonePe renames Share.Market as PhonePe Invest, adds Portfolio Optimiser
PhonePe has renamed its stock broking platform Share.Market as PhonePe Invest, announced on Monday, 19 October. The platform now sits with payments, lending and insurance under one PhonePe brand. Existing users keep their demat holdings, balances, watchlists, order history and login details. Brokerage, fee plans and annual maintenance charges stay unchanged. A new Portfolio Optimiser tool lets users build, review and rate portfolios.
Key Statutory Highlights
- Existing Share.Market users keep their demat holdings, balances, watchlists, order history and login credentials after the move to PhonePe Invest.
- Brokerage charges, fee plans and annual maintenance charges do not change with the rebrand.
- Portfolio Optimiser gives Hold, Monitor or Sell ratings and a single view of portfolio health across all demat accounts.
Actionable Advice for Taxpayers / Founders:Existing users carry on trading through the renamed app with their current login details; the Portfolio Optimiser is available in the dedicated PhonePe Invest app for active investors.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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