GENERAL19 Oct 2026
Gen Z pushes Myntra's D2C beauty growth to 68% in FY26
A Myntra report on India's online beauty market says Gen Z shoppers are spending more. They are buying premium minis and pushing demand beyond big cities, while searches for sunscreen and Korean beauty products climb. The marketplace hosts 700 pure-play direct-to-consumer beauty brands and 3,000 emerging ones. That D2C beauty segment has grown 68 per cent so far in FY26.
Key Statutory Highlights
- Gen Z shoppers are spending more on beauty and buying premium minis, according to a Myntra report.
- Demand is moving beyond the big cities, and searches for sunscreen and Korean beauty products are climbing.
- Myntra hosts 700 pure-play D2C beauty brands and 3,000 emerging ones; D2C beauty grew 68 per cent so far in FY26.
Actionable Advice for Taxpayers / Founders:Watch the D2C beauty growth number. The report puts it at 68 per cent so far in FY26, across the 700 pure-play and 3,000 emerging brands Myntra hosts.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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