STARTUP LEGAL3 Oct 2026
Yeast protein gains ground as brands seek alternatives to costly whey | Company Business News
Whey protein powder now costs over ₹4,500 a kilogram, up from about ₹1,000 in 2023. So food companies are turning to fermented yeast protein. Hindustan Unilever has launched Horlicks Protein as powder sachets and ready-to-drink shakes. This matters because supplements stay expensive, with only 3% of Indian households buying them. If you sell or buy these products, compare cost per serving.
Key Statutory Highlights
- Whey protein powder now costs more than ₹4,500 a kilogram, up from around ₹1,000 in 2023.
- Hindustan Unilever has launched Horlicks Protein in ready-to-drink and powder formats using fermented yeast protein.
- Only about 3% of Indian households consume protein products, and average daily protein intake is 47g against the ICMR-recommended 60g.
Actionable Advice for Taxpayers / Founders:If you sell or buy protein supplements, check which protein source the label uses and compare the cost per serving, since whey prices have risen sharply and yeast-based options are now on shelves.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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