GENERAL23 Sept 2026
Why physical gold sales lost sheen on Ganesha Chaturthi? Will yellow metal regain its glitter soon? | Stock Market News
Gold sales this Ganesha Chaturthi fell about 15% from a year ago, as 24K prices climbed past ₹1,57,000 per 10 grams. Buyers still want gold, but heavy jewellery now feels out of budget. Families are choosing lighter pieces, coins, digital gold and exchange-traded funds instead. If you are buying this festive season, decide clearly whether it is for a wedding or for investment.
Key Statutory Highlights
- Gold sales during Ganesha Chaturthi fell nearly 15% year-on-year, mainly because high prices made the metal less affordable for buyers.
- Domestic 24K gold prices rose from about ₹69,000–₹70,000 to over ₹1,57,000 per 10 grams over two to three years.
- Gold ETF inflows rose 67% month-on-month to ₹2,597 crore in August, while digital gold purchases more than doubled year-on-year.
Actionable Advice for Taxpayers / Founders:Before buying festive gold, compare the total cost of physical jewellery, including 10–25% making charges and 3% GST, with coins, digital gold or ETFs, and think about whether you want it for wearing or for investment.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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