STARTUP LEGAL11 Sept 2026
Where there’s a will, there’s a whey: HUL bets Horlicks can catch up in protein race | Company Business News
HUL has expanded Horlicks beyond children's nutrition into adult protein, adding protein powders after a ready-to-drink shake trial. It affects food and nutrition brands, plus shopkeepers stocking these products. Horlicks Protein sells at about ₹83 a powder serving and ₹120 ready-to-drink, with only 3% of Indian households buying protein products today. If you sell or make such products, watch this category closely.
Key Statutory Highlights
- HUL has moved Horlicks beyond its traditional children's base into adult lifestyle nutrition, starting with a ready-to-drink protein shake trial and now protein powders.
- HUL's food portfolio earned ₹14,061 crore in FY26, which is 22% of the company's total revenue.
- Only about 3% of Indian households consume protein products, which HUL sees as large room for growth.
Actionable Advice for Taxpayers / Founders:If you sell food or nutrition products, review whether protein powders or shakes fit your shelves or menu, and confirm the current GST rate and labelling rules for them before you stock or launch anything. Treat the market growth figures as estimates, not assured sales.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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