GENERAL10 Sept 2026
Trai repeals regulations imposing 12-minute advertising cap on TV
The Telecom Regulatory Authority of India, or Trai, has scrapped its rule that capped TV advertising at 12 minutes every hour. That opens up more ad slots for channels. Media buyers say ad rates are unlikely to change, but the extra space should help prime-time advertisers and broadcasters during the festive season. If you buy TV spots, ask your agency about rates and slots.
Key Statutory Highlights
- Trai has repealed the regulations that imposed a 12-minute advertising cap on TV every hour.
- Ad rates are unlikely to change because increased inventory becomes available to advertisers.
- Media buyers say the move will help prime-time advertisers and broadcasters during the festive season.
Actionable Advice for Taxpayers / Founders:If you advertise on TV, speak to your media agency about the extra slots available for the festive season and treat any rate expectation as indicative, since pricing is not guaranteed.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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