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Titan sees ‘serious sluggishness’ in sub- ₹1,000 watches as premium demand surges
STARTUP LEGAL
20 Sept 2026

Titan sees ‘serious sluggishness’ in sub- ₹1,000 watches as premium demand surges

Titan says sales of watches under ₹1,000 are slowing sharply, while premium and higher-priced watches are growing fast. That affects jewellers, retailers and brands selling cheaper watches in India. Shoppers now treat watches as a style statement, not just a tool, and festive demand has started well. If you sell watches, review your lower-priced stock and stock up for the festive season.

Key Statutory Highlights

  • Titan's chief marketing officer said the sub-₹1,000 watch segment is seeing serious sluggishness.
  • Titan's premium watch portfolio is growing at nearly twice the pace of its sub-₹25,000 category.
  • Titan expects a robust festive season and is open to bringing more accessible Swiss watch brands to India if free trade agreements lower import costs.
Actionable Advice for Taxpayers / Founders:If you deal in watches, check how much of your stock sits in the under-₹1,000 range and plan festive buying around premium items, where demand appears stronger. Treat this as a planning signal, not a guarantee of your own sales.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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