The business of knowing your food: How farm-to-fork traceability could reshape India’s food industry, consumer trust and healthy eating

India's food industry is shifting to farm-to-fork traceability, letting consumers follow a product's journey from farm to plate. This helps strengthen food safety, builds trust, and improves supply chains. For food businesses, transparency opens up new opportunities. In simple terms, knowing where your food comes from is becoming a real business advantage, and healthy eating becomes more open and reliable.