GENERAL30 Sept 2026
SRK, Ajay Devgn, Tiger Shroff respond to FDA notices over Vimal ad
Maharashtra's FDA has sent show-cause notices to actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their Vimal elaichi advertisement. The agency says their appearance amounts to surrogate advertising for Vimal Pan Masala. All three have responded. If you run ads, note that regulators are watching celebrity endorsements closely. Review your campaigns and keep proof of what is genuinely advertised.
Key Statutory Highlights
- The Maharashtra FDA issued show-cause notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff.
- The notices were about the three actors' appearance in a Vimal elaichi advertisement.
- The FDA alleged that the advertisement amounted to surrogate advertising for Vimal Pan Masala.
Actionable Advice for Taxpayers / Founders:If you use celebrities in your advertising, check that the product shown is the one actually being sold, and keep your ad records and creatives ready in case a regulator asks questions.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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