STARTUP LEGAL9 Sept 2026
ONDC rethinks retail, shifts focus to improving logistics and mobility | Company Business News
ONDC, the government-backed open network for e-commerce, is shifting focus from retail to logistics, mobility, and transport. It wants to be digital infrastructure, not another consumer marketplace. Retail now targets farmers' produce and made-in-India goods. It has raised ₹430 crore. Small retailers and sellers may get new ways to reach buyers through shared systems. Watch how these services roll out in your city before changing your approach.
Key Statutory Highlights
- ONDC is shifting focus to logistics, mobility, and transport, with a more targeted approach to retail.
- Its retail strategy now focuses on bringing farmers' produce and made-in-India products online through DigiHaat.
- ONDC has raised ₹430 crore from strategic investors including Zoho, Uber, Paytm, and others.
Actionable Advice for Taxpayers / Founders:If you are a small retailer or farmer, explore ONDC's DigiDukaan and DigiHaat programmes to see if they are live in your city, but do not depend on them yet as the network is still evolving.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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