GENERAL7 Sept 2026
Old Monk cannot be sold as 'Rum' under current label: FSSAI tells Bombay HC
The food regulator FSSAI told the Bombay High Court that Old Monk's current label cannot call it just "Rum". The label lists artificial and nature-identical rum flavouring substances, which change its natural character. If a rum is flavoured, the label must say "Flavoured" or "Premix Rum". This stops misleading buyers and affects liquor companies and consumers.
Key Statutory Highlights
- The FSSAI told the Bombay High Court that Old Monk's current label cannot describe it as plain "Rum" because it lists added flavouring substances.
- The flavourings are artificial and nature-identical rum flavouring substances that change the product's natural characteristics.
- The regulator says flavoured rum labels must mention "Flavoured" or "Premix Rum" to avoid misleading claims.
Actionable Advice for Taxpayers / Founders:If you sell or make rum with artificial or nature-identical flavouring, check your label now — you may need to add "Flavoured" or "Premix Rum" to stay compliant, but confirm your exact position with the FSSAI or a legal advisor.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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