Misselling has to be addressed at the point of sale: LIC's Doraiswamy

LIC's managing director says misselling must be checked where policies are sold, not later. The firm plans to keep its value of new business margin—a profit gauge—at 24-25%. It also targets double-digit growth, focusing on investment and distribution. For buyers, this pushes insurers toward honest selling. Still, read terms and ask questions before signing any policy.