GENERAL29 Sept 2026
M&E industry urges MIB to restore release of BARC audience ratings
Broadcasters are asking the Ministry of Information and Broadcasting (MIB) to bring back BARC (Broadcast Audience Research Council) audience ratings. JioStar's Kevin Vaz says the missing data is causing uncertainty for broadcasters, advertisers and agencies, especially during the festive season. The industry grew 9 per cent in 2025 to ₹2.78 trillion, with live events up 47 per cent. Advertisers must now plan without those numbers.
Key Statutory Highlights
- The Indian media and entertainment (M&E) industry grew 9 per cent in 2025 to ₹2.78 trillion.
- Digital crossed ₹1.1 trillion, while live events grew 47 per cent.
- JioStar's Kevin Vaz said the absence of credible audience data is creating uncertainty for broadcasters, advertisers and agencies during the festive season.
Actionable Advice for Taxpayers / Founders:If your festive ad spend depends on TV ratings, speak to your media agency before finalising campaigns and watch for an official MIB or BARC update rather than assuming ratings will return on a fixed date.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
Share: