GENERAL7 Sept 2026
John Ternus’ first test as Apple CEO: Absorb rising memory costs or hike iPhone prices? What lies ahead
Apple's new CEO John Ternus faces surging memory chip costs that threaten margins. His big call: absorb the hit or raise iPhone prices. If Apple raises prices, India's next flagship, the iPhone 18 Pro Max, could cost up to Rs 20,000 more. That makes Apple's decision important for anyone planning a premium phone purchase soon.
Key Statutory Highlights
- John Ternus is Apple's new CEO and his first big test is rising memory chip costs.
- Apple must choose between absorbing these higher costs or increasing iPhone prices.
- In India, the iPhone 18 Pro Max could cost up to Rs 20,000 more due to these pressures.
Actionable Advice for Taxpayers / Founders:If you are planning to buy Apple's next flagship iPhone in India, wait for official pricing announcements and compare offers before deciding.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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