GENERAL27 Sept 2026
ITC expands dairy business in East India, bets on value-added products
ITC is growing its Aashirvaad dairy business in Eastern India. It now sells fresh milk, curd, paneer, lassi and Mishti Doi across Bihar, West Bengal and Jharkhand. The company sees Bihar, where most people still buy loose milk, as a big chance to shift households to branded dairy. It is also testing healthier dessert options. This matters for dairy farmers and milk suppliers in the region.
Key Statutory Highlights
- ITC has become the second-largest dairy player in Bihar, selling fresh milk, curd, paneer, lassi and Mishti Doi under its Aashirvaad brand.
- Over 80 per cent of consumers in Bihar still buy loose milk, which ITC sees as a chance to move households to branded dairy products.
- Under Project Gomukh, ITC works with more than 40,000 dairy farmers and directly procures milk from them.
Actionable Advice for Taxpayers / Founders:If you run a dairy, milk supply or retail business in Eastern India, review whether tie-ups with large branded players suit your margins, and take professional advice before signing any supply contract.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
Share: