GENERAL3 Oct 2026
How Radico Khaitan is building Indian luxury spirits through provenance, innovation and premiumisation - CNBC TV18
Radico Khaitan is widening its premium drinks range beyond single malt whisky. It now covers rum, gin, world malt and liqueurs. Marketing head Kunal Madan says the company focuses on Indian ingredients, production methods and customer experiences for adventurous drinkers. It also plans to launch newer products overseas while growing its India business. If you sell or serve spirits, expect more premium Indian options on shelves soon.
Key Statutory Highlights
- Radico Khaitan is expanding its premium spirits portfolio beyond single malt whisky into rum, gin, world malt and liqueurs.
- Chief Marketing Officer Kunal Madan said the company is focusing on distinctive Indian ingredients, production techniques and consumer experiences.
- The strategy includes taking newer products to international markets while strengthening its presence in India.
Actionable Advice for Taxpayers / Founders:If you stock or serve spirits, keep an eye on upcoming Radico Khaitan launches and review whether your current range still fits what your customers ask for.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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