STARTUP LEGAL17 Sept 2026
Direct selling platform Oriflame will resist quick commerce | Company Business News
Oriflame has decided not to enter quick commerce, even though faster delivery is changing what beauty buyers expect. Its new global CEO says the company's 250,000 direct sellers already provide reach and speed, so that model stays. Oriflame is digitising direct selling and improving fulfilment, and appears on quick-commerce apps through partners instead. If you sell through such networks, keep your own ordering simple and reliable.
Key Statutory Highlights
- Oriflame's newly appointed global CEO Kenneth Benaim Campbell said the company does not plan to migrate into quick commerce at all.
- Oriflame India's sales in FY25 stood at ₹432 crore, with a net loss of ₹30 crore, according to Ministry of Corporate Affairs filings.
- Oriflame's global revenue fell 7% to €560.9 million in 2025, which the company linked to inflation, currency movements, a smaller sales force and lower activity.
Actionable Advice for Taxpayers / Founders:If your business runs on direct sellers or quick-commerce partners, review your order fulfilment and seller commission terms so your sellers can deliver fast without you building a full retail or e-commerce model.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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