STARTUP LEGAL29 Sept 2026
Delhi High Court sets aside FSSAI order asking Red Bull to drop ‘energy drink’ label | Company Business News
The Delhi High Court has set aside an FSSAI order that told Red Bull to stop using 'energy drink' on its labels. FSSAI, India's food regulator, never gave the company a chance to explain its side. It must now issue a fresh show-cause notice before acting. Similar notices also hit Sting, Monster and Campa Energy.
Key Statutory Highlights
- The Delhi High Court set aside FSSAI's order because Red Bull was not given any chance to file a reply or explain its stand.
- In June, FSSAI sent similar notices to Red Bull, PepsiCo's Adrenaline Rush, Sting, Monster Energy, Hell Energy and Campa Energy.
- FSSAI has been directed to start afresh, issue a show-cause notice and give Red Bull an opportunity to be heard before any adverse decision.
Actionable Advice for Taxpayers / Founders:If your product label uses terms like 'energy drink' or claims such as 'boosts energy', review them and keep supporting proof on file. If you get an FSSAI notice, reply in writing and ask for a hearing before agreeing to any label change. This ruling only covers process, not whether such labels are legally allowed, so please confirm your position with a lawyer.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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