STARTUP LEGAL17 Sept 2026
Delhi High Court allows Gillette to ask influencers to take down posts on Bombay Shaving Company ad | Company Business News
The Delhi High Court has let Gillette India ask influencers to remove posts sharing Bombay Shaving Company's ad that targeted a rival. Bombay Shaving has already pulled the ad and filed a revised version. The court told Gillette to write to social media platforms first, and return only if they refuse. If your brand runs comparison ads, check every version carefully.
Key Statutory Highlights
- The Delhi High Court allowed Gillette India to ask influencers to take down posts sharing Bombay Shaving Co.'s advertisement that targeted a rival.
- Bombay Shaving Co. told the court its revised advertisement follows the earlier directions, with references to the court removed.
- The court asked Gillette to write to the social media intermediaries first, and come back only if they do not take the posts down.
Actionable Advice for Taxpayers / Founders:If your business runs comparison ads, get them reviewed for legal risk before publishing, and be ready to revise or pull the content if a competitor objects. How any dispute finally turns out depends on the court.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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