GENERAL10 Sept 2026
Delhi HC restrains Beco from campaign against HUL's Surf Excel and Vim
Delhi High Court has restrained Beco from running ads against HUL's Surf Excel and Vim. The court said comparative advertising can amount to disparagement if the overall impression it creates is false or deceptive. Beco must pull down the disputed advertisements within a week. So if you run comparison ads, keep your claims truthful and fair, so customers are not misled.
Key Statutory Highlights
- The Delhi High Court has restrained Beco from carrying out its campaign against HUL's Surf Excel and Vim.
- The court said comparative advertising may amount to disparagement if its overall impression is false or deceptive.
- Beco has been directed to remove the disputed advertisements within a week.
Actionable Advice for Taxpayers / Founders:If your business runs ads comparing your product with a rival's, get the wording reviewed so the overall impression stays honest and factual. Consider checking with a lawyer before publishing, since the source shows courts can order removal.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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