GENERAL29 Sept 2026
Delhi HC quashes FSSAI order barring Red Bull from using energy drink label
India's food regulator had told makers of high-caffeine drinks to stop calling them 'energy drinks'. Red Bull challenged this in the Delhi High Court, which has now set the order aside. The court found the regulator acted without giving the company a chance to explain. If you sell such drinks, keep watching for fresh rules and check labels with your compliance advisor.
Key Statutory Highlights
- In June, India ordered makers of high-caffeine beverages sold as 'energy drinks' to stop using that description.
- The Delhi High Court set aside the order, agreeing with Red Bull that the regulator decided without giving the company any chance to present its views.
- Pepsi, Red Bull, Monster Beverage and Reliance had feared that removing the category label could damage brands built around instant-energy claims.
Actionable Advice for Taxpayers / Founders:If you make or sell caffeinated drinks, don't rush to change your packaging yet, but keep tracking further orders from the food regulator and confirm your label wording with a compliance advisor before your next print run.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
Share: