GENERAL8 Sept 2026
Cards a key proposition in the affluent segment, says Suresh Sethi
Suresh Sethi took charge as Visa's group country manager for India and South Asia in April. His task: help cards grow even as UPI becomes the dominant payment mode. Sethi says cards remain a key proposition in the affluent segment. For business owners, this means premium card customers are still valuable, so keep card options alongside UPI.
Key Statutory Highlights
- Suresh Sethi took charge as Visa's group country manager for India and South Asia in April this year.
- His challenge is growing card usage while UPI becomes the dominant payment mode.
- Visa sees cards as a key proposition in the affluent customer segment.
Actionable Advice for Taxpayers / Founders:Review your payment mix and keep offering card options, especially for high-value or affluent customers, alongside UPI.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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