GENERAL30 Sept 2026
ASCI issues guidelines for labelling synthetically generated content in ads
ASCI, the ad standards body, has issued new guidelines on synthetically generated content in ads. They tell advertisers when to disclose AI-generated material, which uses are banned, and when no label is needed. It matters because brands increasingly use artificial intelligence to create and enhance advertising content. If you advertise, check your AI-made creatives against these rules before you publish them.
Key Statutory Highlights
- ASCI has issued new guidelines for labelling synthetically generated content in advertisements.
- The guidelines specify when advertisers must disclose synthetically generated content and which uses are prohibited.
- Labels are not required in some cases for AI-generated materials, and ASCI said the rules were needed as brands increasingly use AI to create and enhance advertising content.
Actionable Advice for Taxpayers / Founders:Look at the AI-generated ads or creatives your business runs and check whether they carry the disclosure ASCI now asks for, before you publish or renew them. If you are unsure how the rules apply to your campaigns, get your agency or a professional to review them.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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