STARTUP LEGAL3 Sept 2026
Apple faces £2 bn lawsuit in UK over app privacy feature | Company Business News
UK app developers have filed a £2 billion lawsuit against Apple at the Competition Appeal Tribunal. They say its App Tracking Transparency (ATT) feature gives Apple's own ads an unfair edge over third-party apps. The feature asks users before letting apps track them. Developers claim tougher rules hurt their business. Apple denies it, saying it follows the same requirements.
Key Statutory Highlights
- The claim was filed at the Competition Appeal Tribunal by law firm Hausfeld.
- App Tracking Transparency (ATT) requires user consent before apps can track activity across other apps and websites.
- Apple says it is bound by the same requirements as all developers and disputes the allegations.
Actionable Advice for Taxpayers / Founders:If you run an app business, check how Apple's tracking consent rules affect your ad income, and monitor this case for updates.
Statutory Disclaimer: TaxQue Shorts are AI-assisted editorial briefs for compliance awareness. This brief has not passed every source check; confirm the original notification before acting. This does not constitute formal legal or CA counsel.
TaxQue News Desk
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